It's the mid-90s and two startup networks are looking for programming.  A flavor of the month at the time was giving stand-up comics their own shows, see Seinfeld, Life with Louie, and Roseanne, and later The Drew Carey Show and Everybody Loves Raymond.  The new network was UPN and the comic was Richard Jeni, who took a concept from his stand-up show and loosely molded it into a Seinfeld-like TV show.