Back in the early 2000s, the Von Dutch ubiquitous trucker hats were seen everywhere- and their line of denim brought us the classic low-rise, sometimes frayed at the hem, sometimes with tons of bling, but never without the iconic “Von Dutch” stamped logo. That uniquely distinctive font bared the cool culture Americana aesthetic. Von Dutch’s popularity was so tremendous that in 2003, the Company was raking in $33 million in sales from their jackets, denim, t-shirts, and trucker- until the brand got hit with counterfeiting. But the story of Von Dutch isn’t just about rhinestones and rip-offs, it was a story about deception, betrayal, murder, and a scandal that would serve as the epitaph of its tombstone. Find out how it all went down in Episode 49 of The Great Fail.

Join Retail Brew's community of retail professionals by subscribing here!

Sources:

Inside The Messy, Chaotic Downfall Of Von Dutch 

A New Docuseries Explores the Rise and Fall of Von Dutch 

Drug fronts, murder, and Paris Hilton: the rise and fall of Von Dutch 

The Untold Story of Von Dutch 

Wikipedia: Von Dutch 

S.C. man shot dead in Venice Beach 

How Von Dutch’s Trucker Hat Empire Ended in Chaos and Death 

1999 Week 

Before There Was Snapchat: A Look Back At The Biggest Stars Of 1999 

Hosted on Acast. See acast.com/privacy for more information.