The Deep Dive

Episode 5: Using Value-Based Language with Clients


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In this week’s episode Philip continues his conversation with Tim Stock, Co-Founder of ScenarioDNA. Philip and Tim talk about the challenges of using value based language with clients and the power of measurement to support new ideas. The future design of cities, how we measure “liveability”, our multiple online personas and so much more are center stage in their discussion. 

Link of Interest

The Museum of Innocence by Orhan Parmuk 



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The Deep DiveBy Philip McKenzie

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