What We Cover In This Episode:

• Defining what a referral is [1:10]
• Common ways or methods that referrals are brought into your business [1:28]
• Incentives for people, students, clients, and partners to bring referrals into your business [1:49]
• Turning referees into referrers [5:00]
• A breakdown of referral program types [6:29]
• The importance of referrals in terms of tracking and managing them [11:00]
• Key benefits of putting a referral process in place [13:23]

Quotes:

"You have to get creative with these incentives to think about what is going to get someone excited to send someone your way. Listen, your clients are your best marketing tool." [Cherise, 3:09]

"Referrals should always follow that new client process. I think it's also important to remember that the new client process is so crucial, because we want to know why they came in." [Cherise, 12:09]

"Referrals should be your top source for generating leads. Be sure to have a referral program that actually incentivizes your members to help you grow, and it's got to be ingrained in your studio culture and talked about all the time." [Cherise, 13:41]

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