Ira Blumenthal is a speaker, consultant, author, branding expert, and a motivator based out of Atlanta, Georgia; he is often considered the modern day “Renaissance Man.” He is the founder and president of Co-Opportunities Inc., which a consulting company that has worked with some of the largest companies in the world including: Coca-Cola, Nestle, Kroger, Disney, and many more. Ira has the honor and notable distinction of being the single longest continually retained consultant in The Coca-Cola Company’s history. Ira is also a published author with his works, Ready, Blame, Fire! (Myths and Misses in Marketing) andManaging Brand You are just two of the books he has published that have gained notoriety. On top of everything else he does, Ira Blumenthal has spoken to well over 1-million people throughout his career on five different continents.

In this episode, Mike Linch and Ira Blumenthal discuss their friendship, Ira’s impressive background and career successes, lessons that he has learned, and the role his faith has played in his life.