Marketing Corner

Episode 50: OKR(ish) Framework

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We've hit the big 5-0! And in this episode we took on a beefy one - OKRs - including:

  • Why they suck
  • How combining other goal frameworks together helped build better context for OKR alignment.
  • Pulling in Growth Hacking ICE scoring to help scientifically prioritize tactics.
  • Building cross-functional task forces to help achieve objectives.
  • How to strike a balance between keeping everyone involved and making sure you can execute quickly.

    • Jen also shares how they set up and launched their OKR(ish) framework at her company.
    Here's the template that helped this take off!
    https://docs.google.com/spreadsheets/d/1ESOeKNPdsEody71DgBBbmGeWX1kAKz1UBSQVXc-kH_k/edit?usp=sharing

    ...more
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    Marketing CornerBy Jen Montague and Casper Rouchmann

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