In this episode, Jen and Casper cover what many marketers believe could be the holy grail of leads - free trials - including:
- Pros and cons of a free trial
- Creating cross-functional task forces to launch a free trial
- Believe it or not, Product aren't just sitting around waiting for you to give them stuff to do! So how do you compromise to meet in the middle to get something out of the door that a) helps Marketing and b) can fit in Product's roadmap.
- Examples of free trials that rock and free trials that suck
And so much more!