In this episode, Christian sits down with Jeff Echols, Senior Advisor and the Head of Marketing at Shadow Partners. Jeff is on a mission to change the way AEC firms do business. He leverages 30 years of experience working in, starting, and managing firms to help drive innovation in the business of architecture and AEC adjacent industries. Jeff hosts the Build Your Brand podcast, the live-stream show Context & Clarity LIVE, and the daily short-form podcast Shadow Shorts. A prolific speaker, Jeff has shared his experience and thought leadership. Jeff’s speaking clients have included private companies, local governments, colleges and universities, and industry organizations like, the American Council of Engineering Companies (ACEC), American Institute of Architects (AIA), Associated Builders and Contractors (ABC), Construction Specifications Institute (CSI), Professional Services Management Journal (PSMJ), and Society for Marketing Professional Services (SMPS). https://shadowpartners.co/ https://theantiarchitect.com/