How can you create that connection with your customer that will help sales? On today's Start Scale Succeed podcast, Nicole is joined by copywriter Emma Griffin, who is going to share her top tips for creating copy that connects and converts. 

 

KEY TAKEAWAYS

• Emma works with coaches, consultants and small business owners, she specialises in website copy, sales and launch copy, email marketing, and tone of voice support. 
• Emma’s top five tips for creating good copy are: Make it about your customer. Do your research. Keep it brief, but vary your sentence length. Drop the jargon. Build authority through things other than just expertise.
• In your copy make sure you’re using the word ‘you’ far more than you use the words ‘I’ or ‘we’. 
• Your headline is the first opportunity you have to connect with your customer. It could be a question that will hook your customer and make it about them and not you or the product. 
• Read the bad reviews for other people offering a similar service to yours, this is the best way to really understand what a potential customer is looking for and where you can go wrong.
• If users can’t imagine what you’re saying, they won’t buy your product. Use words that create a clear picture in users’ minds instead of being vague. Always remember, people buy what they want, not what they need.
• Dedicate more time to editing what you’ve written than you’ve spent on writing it in the first place. Leave a night's sleep between the writing stage and the edit stage. 

 

BEST MOMENTS

‘Copywriters are marketers who help you to sell through compelling words that connect you to customers’ 

‘When you know a lot about your customer that’s when you can write really good copy’ 

‘70% of a copywriters job is research’ 

‘Be brutal with what you’ve written’

 

EPISODE RESOURCES

Emmagriffinwrites.co.uk

@emmagriffinwrites

 

VALUABLE RESOURCES 

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach 

www.tiktok.com/@thebuyerandretailcoach

https://thebuyerandretailcoach.com/newsletter-sign-up/

 

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

 

CONTACT METHOD 

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

TikTok www.tiktok.com/@thebuyerandretailcoach

LinkedIn linkedin.com/in/nicolehigginsuk 

Email [email protected] 

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall