CTO Confessions Brought to you by IT Labs

Episode 52: Global brand marketing on a local scale With Merlijn Bruijnes


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Marketing comes in many forms, everything from the big brand advertisements for the masses, to smaller campaigns specific to local needs. Well, Marvia has created a platform that does just that. i.e., activating local marketing potential for big brands (e.g., Domino's Pizza). The CTO of this company, Merlijn Bruijnes, joins us to tell us all about what they do. Merlijn also shares his journey to becoming a tech leader, lessons he has learned and tips for other tech leaders.
Key takeaways from the podcast are:
• The challenging transition from software developer to Tech leader (letting go of one's baby)
• Helping large brands conduct marketing with a local flavor
• Creating a learning organization (a win for the business and a win for the people)
Our Guest: Merlijn Bruijnes
LinkedIn: https://www.linkedin.com/in/merlijnbruijnes/
Website: Marvia https://www.getmarvia.com/
Twitter: https://twitter.com/marvia
Intro and background music: Craig MacArthur - Power Shutoff (https://www.youtube.com/watch?v=x74iB_jtauw)
...more
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