In episode 52, Brad and Scully discuss how most Australian school heads are unprepared for the new competitive environment. In addition, they examine how it is critical to include employees in your communication efforts; and the death of traditional journalism and its impact for school marketers. This episode’s commonly asked school marketing question looks at eight tools that save you time.

This week’s school marketing example: Trinity Oaks Christian Academy successful postcard campaign. The rants and raves segment looks at the trick that will double your content success.

This week’s links:

School Heads unprepared for competitive onslaught

http://schoolmarketinginstitute.com/

Employee advocacy - no longer optional in 2016

https://www.marketingmag.com.au/hubs-c/employee-advocacy-no-longer-optional-2016/

The quiet death of church and state

https://contently.com/strategist/2016/01/19/the-quiet-death-of-church-and-state/

8 tools to save you time at school

http://info.imageseven.com.au/school-marketing-blog/8-tools-to-save-you-time-at-school

Private school marketing case study: Trinity Oaks Christian Academy

http://www.postcardmania.com/case-studies/education/trinity-oaks-christian-academy

Additive and divisible content: the trick that’ll double your content success

https://contently.com/strategist/2016/01/26/additive-and-divisible-content-the-trick-thatll-double-your-content-success/