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Episode 54: Liz Allan and Dean Hedger - FUD no More: Overcoming Fear, Uncertainty, and Doubt in the EV and EV Charging Sectors.

Liz Allan speaks to Dean Hedger, Senior Business Development Manager at Vital EV Solutions. They discuss various topics, including the influence of fear, uncertainty, and doubt surrounding electric cars and how Dean has set out on a mission to research and uncover the positive aspects of electric vehicle charging infrastructure. They also discuss the need to educate younger generations about the value of balanced information. Dean also speaks about his fascination with new Chinese brands entering the market and their potential to bring affordability to the average consumer. 

Dean Hedger Bio:
Dean Hedger has always had a passion for the automotive industry. He began his career managing the fleet at a small leasing company, which eventually evolved into Lex over the course of 18 years. During his time at Lex, Dean gained valuable experience in the public sector and commercial vehicles and a deep understanding of electric vehicles due to the company's partnership with BMW. Dean moved to the AA, where he worked on expanding their services beyond breakdown assistance, particularly in providing back-office support for charging stations. With a desire to focus entirely on the EV industry, Dean seized the opportunity to join Vital EV Solutions as a senior BDM. During his time with the company, he has been actively learning and furthering his knowledge in the EV sector.

Dean Hedger Links:
Website: https://www.vital-ev.co.uk/
Personal LinkedIn: https://www.linkedin.com/in/deanhedger
Company LinkedIn: https://www.linkedin.com/company/vital-ev-solutions-ltd

Episode Keywords:
Electric vehicle charging infrastructure, positive aspects, educating younger generations, managing a fleet, leasing company, charging issues, partners, Vital EV Solutions, EV world, uninterruptible power supply, workforce, generators, DC charging market, values, fit for purpose, long-term needs, practicality, long-distance driving, limitations, secondhand car market, used car market, price parity, change, misinformation, distributor, site design, survey, electrical engineering team, installation, comm

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