Have you thought about selling your brand on Amazon, or maybe you’re already on there but not getting the sales you want. With over 2 million brands listed on the platform, how can you stand out and make sure your products are visible and taking the sales that you want. This week's guest on Start Scale Succeed is going to be able to answer those questions and more. Vicki Weinberg is an expert on helping brands grow and sell on Amazon. 

 

KEY TAKEAWAYS

• There are some products which you cannot sell on Amazon, this list of items changes regularly. These can include things like CBD, cars, and used clothes. 
• Your product may not be right for Amazon for a number of reasons, for example an item with a small profit margin won’t make you any money when you take into account the Amazon fees. 
• With a free Amazon selling account you can’t do any advertising there and you have a cap of 35 sales per month, whereas with the professional account for £30 per month you can advertise and have unlimited sales. Both offer unlimited free listings. 
• If you’re selling a product with lots of competition, it can be hard to get onto the first page because Amazon promotes the ones with good sales and good reviews. 
• You might get more profit on sales from your own website, but you will get a much higher volume on Amazon. The customers are already there. 

 

BEST MOMENTS

‘You want to be on page one, we’re not going to page two, three, or four’

‘You need to have something that helps you stand out’

‘Once you’ve put your listing on Amazon you still have some hard work to do’

 

EPISODE RESOURCES

www.vickiweinberg.com

How to successfully launch a product on Amazon or rescue one that’s not selling: https://mailchi.mp/f213741a23ee/amazon_listing_optimisation

Selling on Amazon Checklist: https://mailchi.mp/0adac0163554/product_creation_steps

A podcast episode all about dealing with (and preventing) issues that might arise on Amazon (as per your last question): https://vickiweinberg.com/captivate-podcast/common-amazon-issues-and-how-to-resolve-them-with-vicki-weinberg/

 

VALUABLE RESOURCES 

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach 

www.tiktok.com/@thebuyerandretailcoach

https://thebuyerandretailcoach.com/newsletter-sign-up/

 

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

 

CONTACT METHOD 

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

TikTok www.tiktok.com/@thebuyerandretailcoach

LinkedIn linkedin.com/in/nicolehigginsuk 

Email [email protected] 

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall