Following on from the propaganda multi-parter at the end of last year, this time we dive into a topic with quite a lot of overlap, namely advertising. The bulk of the content comes from a talk that Antony did on Julian Charles’s excellent podcast ‘The Mind Renewed’ back in 2015.

Despite the time that has passed since the talk, most of the general thrust of advertising has been in place for a long time so we are confident that the information is still relevant and hopefully useful.

In Part 1 we talk about what advertising is and some of the techniques employed by advertisers to sell products. Towards the end of this part, we begin to discuss the work of Edward Bernays, ‘the most influential man you’ve never heard of’ (more on him later).

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Link to Julian’s website/podcast and our original talk in full

https://www.themindrenewed.com

https://www.themindrenewed.com/episodes/2014-15/717-ep020

episode links

What is advertising (wiki)

https://en.wikipedia.org/wiki/Advertising

‘Company Store’ by Dissident Prophet (with lyrics)

https://www.youtube.com/watch?v=pcx3T_UoHsU

Most common advertising techniques

https://localiq.com/blog/advertising-techniques/

Cadbury’s Gorilla ad

https://www.youtube.com/watch?v=Rs2z7OA3XKI

Noam Chomsky- real vs created needs & wants

https://www.youtube.com/watch?v=3CFwSQiTu3I

Manufacturing Consent (book & documentary)

https://www.goodreads.com/book/show/12617.Manufacturing_Consent

https://archive.org/details/manufacturing_consent

Julian Charles- Holding Things Lightly

https://www.themindrenewed.com/episodes/2012-13/118-serm001