Half Baked London is a beautiful sustainable swimwear brand and today on Start scale Succeed, Nicole is joined by founder Kim Fraser. Find out all about Kim’s story, how she pushes through her challenges, and what’s next for the brand.

 

KEY TAKEAWAYS

 

• Kim doesn’t have a background in fashion and decided to start the brand when she found that when she was travelling she was struggling to find swimwear that she could afford, was good quality, and made her feel good. She started from scratch doing all the research and trade shows, all of which took about two years.
• The biggest challenge Kim faced, especially in the beginning, was a lack of knowledge. She had a good cash flow but just didn’t know what the next step was. To overcome this Kim spent a long time doing research and discovered that when you make one contact, they can introduce you to someone else who can help you.
• Surrounding yourself with people who are on similar journeys to you really helps you feel supported while you’re taking each step.
• When setting up the brand, it was important to Kim to bring comfort first but not compromise on style.
• Instead of saying no to things, Kim has decided to say yes more and be open to opportunities even if they scare her, for example coming on this podcast isn’t something Kim’s super comfortable doing.

 

BEST MOMENTS

 

‘If you don’t believe that you’re smashing it, nobody else will’

‘I’m aware of when I’m self sabotaging and I snap out of it because it’s not helpful’

‘I wish that I’d released the fear a little bit sooner, then I’d be further along’

‘I wanted to make pieces that first and foremost make you feel good’

 

EPISODE RESOURCES

 

https://halfbakedlondon.com

 

www.instagram.com/halfbakedlondon

 

VALUABLE RESOURCES

 

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach

www.tiktok.com/@thebuyerandretailcoach

https://thebuyerandretailcoach.com/newsletter-sign-up/

 

ABOUT THE HOST

 

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

 

CONTACT METHOD

 

Website http://www.thebuyerandretailcoach.com

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LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

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Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall