In episode 56, Brad and Scully discuss creating heritage content that tells and shapes the history of your school. In addition, they examine two new tools introduced by Twitter to provide higher levels of customer service; and whether schools are facing a privacy crisis. This episode’s commonly asked school marketing question looks at how to effectively communicate with parents. This week’s school marketing example: an educational association’s improved digital strategy and highly engaging website. The rants and raves segment looks at how Apple took on the US government with content.

This week’s links:

The double-edged sword of heritage content

https://contently.com/strategist/2016/01/26/the-double-edged-sword-of-heritage-content/

Twitter boosts credentials as customer service platform with NPS and CSAT tools

https://www.marketingmag.com.au/news-c/twitter-customer-service-tools/

Are schools facing a digital privacy crisis?

http://www.educatoronline.com.au/news/are-schools-facing-a-digital-privacy-crisis-212338.aspx

How to effectively communicate with parents

http://info.imageseven.com.au/school-marketing-blog/how-to-effectively-communicate-with-parents

CaylorSolutions: Association for Biblical Higher Education (ABHE) website and consulting

http://www.caylor-solutions.com/portfolio/abhe-website-consulting/

The Association for Biblical Higher Education (ABHE)

https://www.abhe.org/

Apple takes on the government with content

https://contently.com/strategist/2016/02/17/apple-takes-on-the-government-with-content/