One for our Product People out there!
We talk a lot about Marketing and Sales alignment, but one thing that tends to get overlooked is Product and Marketing alignment. So let's get into it:
- Tips for creating a Marketing roadmap aligned with your Product team
- Identifying the "nice to haves" and the "need to haves"
- Building automatic processes to keep everyone aligned
- Aligning your Go To Market Motion to that roadmap
- How an "Aha" system with Sales can help manage expecations and maintain alignment
And so much more!