On this episode, we dig into the newly signed ‘Fair Pay to Play Act’, allowing college athletes to make money off of their likeness. Of course it’s a step in the right direction and a game changer. However, there’s another side to the coin. Gil flips it over and looks at the entry point for the brands and companies looking to make money off of the players. 

Who really benefits? Why it all revolves around the one-and-done players. And why it’s mainly about basketball versus other sports.

We’ll see how things shake out as this thing takes shape and what the actual money looks like. There’s a big winner here and Gil points out that is the bigger play.