In this special edition, Brad interviews Josh Miles, principal and founder of Indianapolis-based Miles Design, an award-winning design firm specialising in brand strategy, corporate identity and website design. In mid-2015 he joined Redwall Branding and Advertising to create a new branding firm, MilesHerndon. Topics covered include the strategy behind a logo, how visual identity is only part of a school’s brand, the importance of differentiating a school and some examples of how this can be achieved.

This week’s links:

Miles Design

http://www.milesdesign.com/

MilesHerndon

https://milesherndon.com/

Bold Brand: The new rules for differentiating, branding and marketing your professional services firm

http://www.boldbrand.com/