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Episode 58: Measuring Brand Awareness
Who makes metrics fun?
WE DO!
In this episode, Jen and Casper cover some metrics that can help you measure the performance of your band awareness initiatives, including:
Correlations between brand awareness and brand search frequencies
Gauging sentiment across social media
Assessing both inbound AND outbound sales velocity
When your competitors see you as a threat
And so 👏 much 👏 more 👏
What did we miss? Hit us up on LinkedIn to share your ways of measuring brand awareness success!
View all episodes
By Jen Montague and Casper RouchmannWho makes metrics fun?
WE DO!
In this episode, Jen and Casper cover some metrics that can help you measure the performance of your band awareness initiatives, including:
Correlations between brand awareness and brand search frequencies
Gauging sentiment across social media
Assessing both inbound AND outbound sales velocity
When your competitors see you as a threat
And so 👏 much 👏 more 👏
What did we miss? Hit us up on LinkedIn to share your ways of measuring brand awareness success!
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