Visuals: https://getbehindthebillboard.com/episode-58-nils-leonard

AI / Elderflower cordial  / B&Q / Inflatable cushions / Cannes / Air conditioning / Awards

It went pretty much in that order on a warm day earlier this week, where the air con and Hugh’s home brew kept us cool.

Episode #58 features a fascinating chat with Nils Leonard, co-founder of Uncommon, who became our first ever returning guest.

We first spoke to Nils back in Feb 2021 when we were remote, stuck in various houses and offices trying to have spontaneous conversations on Zoom. So it was wonderful to meet irl and we can report Nils is even better in the flesh 😘

The focus was mostly on B&Q, which is now into its fourth year and remains wonderfully fresh. We talked about it’s inception, how the strategy had surprisingly never been done before, sheds, masturbation, teenagers, a favourite billboard site in Glasgow, Covid, flowers, James Day, floating hammers and more.

We also got into an interesting chat on AI, which seems to be on everyone’s list at the moment.

And with Cannes next week, we discussed Lions and awards. And asked the key question, does a Pencil beat a Lion? Tune in and find out!

Nils thanks again. Not just for this chat but this wonderful mantra:

“Print the posters you wish you could steal”

Let’s do it again at Christmas and have some of Dan’s mulled wine 🤓