In 1895, Schwinn was driven by the pursuit of an American dream when bicycling was still a relatively new sport. As one of the longest-standing bicycle companies, Schwinn signified influence and innovation amidst a biking craze that further catapulted their success. But over the years, it would lose its luster after a series of poor leadership decisions that led it to a dead end. Get the full story on Episode 58 of The Great Fail to hear the story. Special thanks to Jay Townley for his contributions to this segment.

SCHWINN SOURCES 

No Hands: The Rise and Fall of the Schwinn Bicycle Company, an American Institution by Judith Crown and Glenn Coleman 

Schwinn Bicycle Company 

A Short History of Schwinn: 1990s Bankruptcy though 2021 

No hands: The rise and fall of the Schwinn Bicycles Company: an American institution, Judith Crown & Glenn Coleman, Henry Holt&Co. 

A Rough Ride for Schwinn Bicycle 

Schwinn Cycle and Fitness L.P. - Company Profile, Information, Business Description, History, Background Information on Schwinn Cycle and Fitness L.P.

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