Jeff Pensiero lives the dream. He rides powder everyday with some of the most famous and well regarded riders on the plant. As the founder and owner of the Baldface Lodge, Jeff is the toast of the snowboarding world. Certainly going to the Baldface Lodge is near the top of most rider's bucket lists. In this episode of The Snowboard Project, Jeff tells the story of how Baldface came to be, and gives some advice on business and following your dreams.