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Episode 6: MarTech Stack 101
Another listener request! In this episode, Casper and Jen cover that all important question: What should every MarTech stack include?
We'll break down what tools we use across all major stages of the funnel: 1. attract 2. engage 3. analyze & optimize and separate the "must haves" from the "nice to haves".
The MarTech7000 slide that Jen mentions can be accessed here:
https://cdn.chiefmartec.com/wp-content/uploads/2020/04/martech-landscape-2020-martech5000-slide.jpg
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By Jen Montague and Casper RouchmannAnother listener request! In this episode, Casper and Jen cover that all important question: What should every MarTech stack include?
We'll break down what tools we use across all major stages of the funnel: 1. attract 2. engage 3. analyze & optimize and separate the "must haves" from the "nice to haves".
The MarTech7000 slide that Jen mentions can be accessed here:
https://cdn.chiefmartec.com/wp-content/uploads/2020/04/martech-landscape-2020-martech5000-slide.jpg
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