In episode 60, Brad and Scully discuss that without good design, your content marketing will fail. In addition, they examine the implications of the fear economy; and how your school website measures up. This episode’s commonly asked school marketing question looks at the real value of social media followers. This week’s school marketing example: Marcellin College’s beautifully produced video, I am known. The rants and raves segment looks at Publicis Groupe’s rollout of solution hubs to incorporate digital agencies.

This week’s links:

Ignore design at your peril

https://contently.com/strategist/2016/03/15/ignore-design-peril/

The fear economy – how will you adapt to survive?

https://www.marketingmag.com.au/hubs-c/fear-economy-will-adapt-survive/

Is your school’s website up to scratch?

http://www.educatoronline.com.au/news/is-your-schools-website-up-to-scratch-213672.aspx

Schools miss online opportunities to convert leads to enrolments

http://info.imageseven.com.au/school-marketing-blog/schools-miss-online-opportunities-to-convert-leads-to-enrolments

How does your school website measure up?

http://info.imageseven.com.au/website-review-ebook-edu

Are you translating social media followers into something that matters?

http://info.imageseven.com.au/school-marketing-blog/are-you-translating-social-media-followers-into-something-that-matters

Marcellin College

http://www.marcellin.vic.edu.au/

Marcellin College – I am known video

https://www.youtube.com/watch?v=fp-YZfQkGl0

Publicis Groupe continues transformation with Sapient Inside

http://www.campaignlive.co.uk/article/publicis-groupe-continues-transformation-sapient-inside/1388516