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Episode 61: B2B Product Launches 🚀
In this episode, Jen and Casper cover B2B product launches, including:
- How does it differ from B2C launches
- Dream timelines vs reality
- The Campfire Launch (shout out to Kvadrant Consulting for that one!)
- Pivoting properly when the sh*t hits the fan (as it tends to do)
- Measuring the impact of a B2B product launch
And... just to stay on trend, Taylor Swift.
#swiftyeffect
View all episodes
By Jen Montague and Casper RouchmannIn this episode, Jen and Casper cover B2B product launches, including:
- How does it differ from B2C launches
- Dream timelines vs reality
- The Campfire Launch (shout out to Kvadrant Consulting for that one!)
- Pivoting properly when the sh*t hits the fan (as it tends to do)
- Measuring the impact of a B2B product launch
And... just to stay on trend, Taylor Swift.
#swiftyeffect
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