This is Product Marketing

Episode 62: Ashley Wilson - Evolving Marketing Functions with Company Growth


Listen Later


In this episode, Ashley Wilson, Co-founder and COO at Momentum, joins Louise Liu to share her thoughts on how marketing roles, responsibilities, and team structures shift as the company scales. She also shares some common pitfalls to avoid and the considerations of how the marketing function is structured at her companies.

For more insights, please check out Ashley Wilson's article "Differentiating Brand vs. Product Positioning: A Guide for Early-Stage Founders".

All rights reserved. © Product Marketing Hive.

...more
View all episodesView all episodes
Download on the App Store

This is Product MarketingBy Product Marketing Hive

  • 4.1
  • 4.1
  • 4.1
  • 4.1
  • 4.1

4.1

14 ratings


More shows like This is Product Marketing

View all
Product Marketing Life by Product Marketing Alliance

Product Marketing Life

22 Listeners