When was the last time you checked how your website is converting? Are you sticking your head in the ground when it comes to SEO not really sure what it's about and how you can make more sales and be seen by more customers? Then tune into today's podcast episode with Pamela Rae Welsh from Worsley creative. We talk about why SEO matters and what are the main pillars of SEO. We also cover the customer journey and depending on your product type how you can help your customer through your content and your website. Pamela goes through really helpful tips and advice on what you can do quickly, easily and for free! to make your website more visible and ultimately make more sales. With the social media space becoming more crowded and sometimes more confusing than making sure your website is optimised and really serving you and your customer is paramount. 
KEY TAKEAWAYS

• SEO is so important because when you think about the millions of active Facebook users per day and the billion people on TikTok, those numbers seem so small when you remember that there are 80,000 Google searches per second. 
• SEO is about getting your website fit and friendly to show to Google users. Google’s simple core purpose is to match the most relevant, trustworthy, and authoritative answers to a user's search terms. 
• Create a structure that takes your ideal customer on a journey. This goes from discovery, to research, purchasing, and post advocacy phases. With the cost of living crisis at the moment, all purchases will become more considered. 
• Create compelling content around the FAQs of your website so that your ideal customer can make an informed decision. A one word answer isn’t going to engage anyone. The more content you produce the more it will pay dividends. 
• Spend time thoroughly researching what your ideal customer is searching for. If you’re a fashion brand then, yes your customers are searching for ‘black dress’, but you’re never going to rank highly compared to companies with millions to spend on advertising. Get clever and be more specific to what you can offer. 
• Use Google Search Console. Google Search Console is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimise visibility of their websites.

BEST MOMENTS
‘Your website is your corner of the internet, it allows you to communicate your brand’ 
‘Content on your website lasts 300 times longer than on social media’
‘A backlink is another website giving a vote of confidence to your website’
‘At the heart of everything is creating great content’
‘If you can get people linking to your website it’s like a vote of confidence’ 
EPISODE RESOURCES
worsleycreative.co.uk
www.facebook.com/worsleycreative
www.pinterest.co.uk/WorsleyCreative/
www.instagram.com/worsley_creative/
Google Search Console
VALUABLE RESOURCES
www.thebuyerandretailcoach.com
www.instagram.com/thebuyerandretailcoach
www.tiktok.com/@thebuyerandretailcoach
https://thebuyerandretailcoach.com/newsletter-sign-up/
ABOUT THE GUEST
In 2018 Worsley Creative Services was born as a side hustle. Pamela started the business the same day my Gran was at the end of her life and passed away.  It seemed fitting – she would always ask “are you happy dear?” and starting the business that I know would make me happy was a great tribute.
Worsley Creative started out building friends' businesses websites, helping hobbyists become established businesses with branding and digital marketing strategies and a small Facebook group helping people to understand SEO.
Fast forward 4 years and the business has evolved massively to the point where a rebrand and a relaunch felt the right thing to do to take Pamela’s entrepreneurial journey to the next level.
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist
CONTACT METHOD
Website http://www.thebuyerandretailcoach.com
IG https://www.instagram.com/thebuyerandretailcoach/
TikTok www.tiktok.com/@thebuyerandretailcoach
LinkedIn linkedin.com/in/nicolehigginsuk
Email [email protected] 
Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall