How are sales in your business right now? If they could be better and you want to know how to improve them, then you’ll love today’s guest Vee Roberts. Vee is a sales and marketing expert who is going to be talking through her top tips to improve your sales and understand why you may be struggling in the first place. 
KEY TAKEAWAYS

• When it comes to social media, it takes a long time to create reels, especially ones involving the latest trends. A lot of product businesses are now making 15 to 30 second videos without all the frills. 
• You need to have a way to keep hold of your potential customers. If you don’t have a sign up to your mailing list or a link on your socials to your website then you’re losing that person's attention. 
• A good way to keep hold of people is through Facebook Pixel. The Facebook Pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimise ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.
• The understanding of your audience is what allows you to create a really appealing offer that will attract sales. 
• You should be proud enough of your product as a business owner that you’re happy shouting about it from the rooftops. Customers can tell if you’re not invested in your product. You can be a reason that people choose to buy from you rather than someone else. 

BEST MOMENTS
‘The ultimate outcome of branding and marketing is attracting leads and making sales’ 
‘Connect and understand your audience and give them what they need’
‘Some people feel like sales is a swear word’
‘Sales is money in the bank’
EPISODE RESOURCES
https://www.insight2marketing.com
https://www.insight2marketing.com/products
www.instagram.com/insight2marketing
VALUABLE RESOURCES 
www.thebuyerandretailcoach.com
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www.tiktok.com/@thebuyerandretailcoach
https://thebuyerandretailcoach.com/newsletter-sign-up/
ABOUT THE GUEST
For the last 26 years Vee Roberts has been working with and for businesses globally to help them develop, promote and grow their brands. Vee started insight2marketing on a budget of £100, after being made redundant. She has built the business from its very roots to the company it is today, whilst also raising 4 children. 
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist
CONTACT METHOD 
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