In this episode, Casper and Jen cover the 5 business metrics every marketer should know (because it's the ones your CFO probably cares about the most), including:- Net New MRR- CAC (customer acquisition cost)- LTV: CAC ratio- CAC payback- Marketing-sourced weighted pipeline
And so 👏 much 👏 more 😮‍💨

In this episode, Casper and Jen cover the 5 business metrics every marketer should know (because it's the ones your CFO probably cares about the most), including:- Net New MRR- CAC (customer acquisition cost)- LTV: CAC ratio- CAC payback- Marketing-sourced weighted pipeline And so 👏 much 👏 more 😮‍💨

Episode 64: Business Metrics Pt I

Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

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Episode 64: Business Metrics Pt I

Episode 64: Business Metrics Pt I

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