Scott and Jinesh chat with Sooji Park, Founder and Scent Sommelier of Spark Chances. They discuss Sooji's journey to and through dental, and all things scent. Sooji breaks down how scent impacts one's experience and purchasing decisions, and is utilized across various industries including retail, hospitality, and healthcare.  Sooji also shares some of the impact she's made to date in the dental space. 

 

1:15 Conference discussion

7:21 Introducing Sooji Park

10:25 Scent Sommelier and scent data

16:11 Path to dental

24:59 Spark Chances and designing scents

35:10 Scent shapes experiences

41:53 Impact in dental

52:31 Customer profiles

58:09 Growth through challenges