What We Cover In This Episode:

• What are paid leads and breaking down buckets of paid lead channels within our industry [1:49]
• The most effective and impactful methods of paid lead generation in our industry at this time [3:03]
• Why working on your SEO is crucial [4:41]
• The reasons that paid lead generation is often a less effective way to generate quality leads [4:55]
• The changing landscape of digital marketing in 2022 [5:50]
• How to track the ROI on your paid ad approaches [7:16]
• Why you'll really want to do your homework before hiring someone to manage your digital marketing [8:49]

Quotes

"It's really talking about making sure your information on Google and on your website is all up-to-date, because it matters when people are doing Google searches." [Cherise, 3:28]

"We're seeing a higher percentage of leads from Google AdWords actually make a purchase, which is great, but right now we're seeing Facebook ads not performing like they used to." [Cherise, 4:03]

"Facebook, Instagram, magazines, and things like that are disruptive and [potential leads] weren't planning on [seeing] them, where [Google] AdWords is a chance to get somebody with high intent, and they are searching to fix their problem." [Nick 4:25]

"My best advice right now is if you have unpaid approaches down solid, you're getting referrals, it is working and you're happy with it, and you still want or need more leads and you have the budget for paid approaches, hire someone to really maximize your budget." [Cherise, 7:01]

"Make sure you're tracking the ROI on these things. The referral program is effort, and you can always put in more effort, but with these paid ad approaches between the ad budget and the person managing it, is that adding up to the lifetime value of the client they're bringing in?" [Nick, 7:16]

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