Everyone's talking about Marketing trends and predictions in 2024, but how many are looking back at what they learned in 2023 and what they plan to carry into 2024?

WE ARE! 👋

In this episode, Casper and Jen cover the things they learned in 2023 and how they will influence what they do in 2024, including:

- What we saw in 2023 that will separate the good marketers from the great marketers in 2024.
- Staying efficient in times when funding is limited and we want our cash to last as long as possible.
- Moving more towards a customer-centric model to drive MRR
- What does PLG have to do with any of this?

And 👏 so 👏 much 👏 more!