Customer expectations can be varied. What we mean by that is that some customers have reasonable views and others, well they don’t.

Some have an expectation, however they fail to maintain the most simplistic obligation.

We all find this frustrating. Anyone in any industry does when you know that the only way results will be maintained or improved is with cooperation.

The expectations of customers can be over the top, unachievable and bizarre. The only time it’s a problem is when you or any industry professional allows the belief to continue.

If they are consulted well at the start and in easy to digest writing, both parties have clarity.

If you were not clear and elusive just to get the sale, you leave yourself open to being challenged. The reason why is because you did not meet your customer expectations.

Sometimes just when you think you have a handle on it, along comes the next customer. It’s not always easy to get a read on people but you need to try your best.

Speak clearly, with honesty and integrity. Listen when you need to and do what you can to help.

Glenn Cooke is at Canine Evolution

Pat Stuart is at Operant Canine