Today Nicole is joined by Kate Roath, founder of Wild Source, a beauty brand with ritual and meditation at its core, who are now stocked at Liberty and Harrods. Kate is here to tell her business story of going from working at her kitchen table to being stocked by massive retailers. Find out what drives her passion and why she was the perfect person to start this skincare brand. 

KEY TAKEAWAYS

• Kate started Wild Source in 2017 using her background in skincare and aromatherapy. She wanted to make something that would feed her skin that also felt luxurious. She was having to go to healthcare stores to buy products that wouldn’t cause a reaction on her skin, and that wasn’t the shopping experience she wanted. 
• Wild Source launched with four products which covered the everyday essentials that all women will have in their bathroom. It was then from there that she was able to launch more products to fill more niches. 
• Kate’s skin is very sensitive so she wanted to make a product that everyone could use without worrying about eczema flare ups or anything like that. 
• One of Kate’s biggest worries when starting her business was that when the stress of the business caused eczema flare ups, she didn’t want to go out and meet potential stockists. She thought who would want to buy skincare products from someone who didn’t have perfect looking skin. 
• Wild Source treatments in Liberty will be running throughout November and then will be back in January 2023. 

BEST MOMENTS
‘That shopping experience didn’t feel very luxurious to me’ 
‘With time and growth your brand changes, I’m not the same person I was then’ 
‘The proof was in the pudding, my skin was transformed’ 

EPISODE RESOURCES
Kate on LinkedIn
Wild Source

VALUABLE RESOURCES 
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ABOUT THE GUEST 
Kate’s own practical yet ritualistic approach to skincare can be felt through-out the bones of Wild Source.
The daily act of applying products presents the perfect opportunity for a mindful moment – but for many of us, the struggle to remain present can mean our skincare routine is sometimes mindlessly applied without a second thought for what our skin really needs.
Wild Source works under the holistic principle that mental calm and healthy skin are seamlessly intertwined. Kate is on a mission to prove that the power of meditation combined with supportive, holistic skincare is the real answer to great skin.

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

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