This episode is in an interesting look into the balance between allowing people to talk about the past in their own terms and how academics can respond in meaningful ways. How can we decide on what the past is and also what it means? How should we deal with non-standard views of the past while maintaining our integrerity. Many archaeologists bemoan the way in  which the past is sensationalised for newspapers but could this be a blessing in disguise?

Proffessor Holtorf's book - "Archaeology as a Brand" has been praised and critiqued by people all over the world; make up your mind by listening to what he has to say. He certainly changed my opinion on things, will he change yours as well?