In episode 7 of How I Rent It, we’re joined by Matt Mutton, owner of ⁠Mutton Rentals⁠ and second-generation leader of one of the Midwest’s most trusted tent rental companies.Matt shares how he stepped into the family business and made smart, strategic changes to keep it growing. One of his biggest moves? Narrowing their focus to the products that really worked - tents. By phasing out lower-performing inventory and doubling down on what customers needed most, Matt helped Mutton Rentals become a go-to name for tents in Indiana and beyond.We also talk about how Matt approaches customer experience, what it’s like taking over a legacy business, and how staying adaptable has helped him continue to grow - even in a changing industry.If you're running a rental business, thinking about taking over a family company, or wondering how to focus your efforts for real growth, this episode is full of insight, experience, and practical takeaways.Subscribe and tune in to How I Rent It for more real stories, lessons, and tips from rental pros who’ve been where you are now.🔗 ⁠⁠Watch the video version on YouTube🎧 Want a head start? Download our ⁠free ⁠7-step guide on how to start a tent rental business⁠⁠.#HowIRentItPodcast #TentRentalBusiness #FamilyBusiness #EventRentals #BusinessGrowth #EventIndustry #StartYourRentalBusiness #SmallBusinessTips #TentRentals