Data privacy is appearing in the headlines more and more as ransomware attacks have exposed how vulnerable governments, institutions, and companies can be to security breaches. Mintel experts from around the globe sit down to discuss the state of data privacy, specifically consumers' privacy expectations, their expectations of brands, and the risk/reward for sharing their data. What steps are consumers taking to safeguard their online behaviour and how will that impact brands? What can marketers learn from the brands that are expertly navigating the present landscape? Listen now to find out how data privacy is playing out in different categories and what challenges lie ahead.

Host: Matthew Crabbe, Director of Mintel Trends, APAC.

Guests: Rebecca McGrath, Senior Media Analyst, Mintel Reports UK.

Alex Milinazzo, Trends Analyst, Americas.

Pongsanguan Jiradechakul, Lifestyles Analyst, Mintel Reports Thailand.