We live in a marketing saturated world. When we engage with an average of 4,000 to 10,000 marketing messages a day, we become unaware of both the presence of marketing in our lives, and the power of marketing to shape our beliefs and behaviors. And for our vulnerable kids who are in the midst of growth and change, marketing is an especially powerful force. What would it look like to disciple our kids into thinking consciously, critically and Christianly about the thousands of marketing messages they encounter over the course of a day? Can we shape the way they engage with advertising now, in ways that will train them to be wise, shrewd, and marketing-savvy for the rest of their lives? We’ll be talking about some practical ministry tips that parents and youth workers can use to help kids manage marketing, on this episode of Youth Culture Matters.