In this episode, Casper and Jen cover a standard demand generation framework, including:

- The different goals at each level of the funnel

- Preferred ad formats for each level

- Separating high intent from low intent campaigns

- Where retargeting and lead gen fit into all this

And 👏 so 👏 much 👏 more!

Remember, when it comes to campaigns, slow and strategic outperform quick and panicked any day of the week!