What We Cover In This Episode:

• How to properly utilize services in your studio, depending on your demographic and consumer needs [1:54]
• Ways to identity if and why you are losing clients by auditing your services regularly [3:40]
• How to test and track for opportunities to adjust, or pivot so you can continue to grow in your services [9:43]
• Montse's experience in the collegiate recreation world and how they were able to identify the gap and pivot after auditing the services they were offering [9:58]

Quotes:

"Right now, you really have to hone in and make sure your services align with your business, your branding, with your demographic, and I think sometimes we get a little complacent." [Cherise [2:25]

"The reality is, because there's so many options for consumers, we've got to make sure that we are offering really high-quality services, and that our clients are coming back for more." [Cherise, 4:40]

"That is one of the first things I work on with my clients, auditing our business as a whole, because I think sometimes when we are in it we forget the good business practices, which is following through with what we say we're going to do." [Cherise, 6:07]

"What could we do, because at that point we were spreading ourselves too thin trying to offer way too many things, and not having the staff for it." [Montse,10:35]

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