Matt Caldwell became the Executive Director for Tread Lightly! in October of 2020. Tread Lightly! is a national nonprofit organization with a mission to promote responsible, motorized recreation through stewardship/conservation projects and ethics education to ensure off-roading opportunities are available for future generations. Matt's career has included time at global brands including adidas and Michelin, but prior to Tread Lightly!, he spent 16+ years in the advertising, marketing and design agency world, working with clients in the automotive, automotive aftermarket, transportation and sports + entertainment sectors. #jeeptalkshow #jeepgladiator #jeepthing #jeepwranglerunlimited #trucks #jk #jeepfreeks #jeepjl #cars #lifted #jeepher #jeepaddiction #liftedjeep #jeeptj #s #cherokee #overland #gladiator #jeepgirls #jeepgrandcherokee #jeepworld #srt #jeeplovers #jeepwillys #jeepxj #toyota #adventure #mopar #liftedjeeps #life #jl