Visuals: https://getbehindthebillboard.com/episode-77-british-airways/

Sorry for the brief delay, but It’s finally landed ✈️

The story behind the Cannes Grand Prix winning British Airways work is here.

A few weeks ago we sat with Nils and some of the BA team (Nick Stanley, Benny Everett, Ellie & Elisa and ‘Chips’ Pomfret) and discovered the story behind one of the most iconic OOH campaigns in recent times.

It was an enthralling chat. We heard how the pitch was won, how 500 executions came to be, why ‘A British Original’ was only half the story, and how - with virtually no time left - the agency turned to a tick box idea buried at the bottom of a layout pad which eventually became the all conquering idea.

It’s genuinely one of the most intriguing episodes we’ve ever done.

We also squeezed in some chat about the Windows campaign too. Bonus content!

Thank you Nils and all at Uncommon for your incredible generosity in sharing your story. It was business, leisure and much more.