What We Cover In This Episode:

• What the core focus should be with your branding as a business [1:53]
• How to ensure that your brand is different from other businesses in your community, and the role that personal connections play in this process [4:22]
• An experience that Cherise had with her first business that made her realize that you can't cater to everyone [9:06]
• Some things you can do in your business right now to stand out from the competition [10:11]
• Ways to find a balance between telling your brand's story and being the face of the business [11:29]

Quotes:

"Branding is all about showing your demographic in your community who you are. Now, that sounds easy, but it's not." [Cherise, 1:53]

"Your brand can't just be the business. There is a personal connection that's so important, especially in our industry." [Cherise, 4:26]

"Your demographic might change over time. Your community might shift and you may have a different demographic that's in your community, and you need to stay up to part with that." [Cherise, 6:03]

"You do not have to attract every single person. Your brand is going to attract a certain demographic, and that is ok. You will get people who walk in your door who do not like you, and that is just the world we live in." [Cherise, 9:06]

"You don't need to sell yourself as a business owner, but you do need to sell your story, and I think this is super important to talk about." [Cherise, 11:29]

LINKS:

Episode 70: Industry Tea with the creators of DOSED

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https://www.fitdegree.com/blog

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