Today's episode is a little bit different. Aren't they all experiments, we hear you ask? Well yes, but today we're talking to Malcolm Hill, a professional surf instructor currently living in Costa Rica. You can check out his Instagram (we did, we were instantly jealous). The real question is why?

Malcolm reached out to us after listening to a few episodes of the show. He's a surf instructor and in 2020 his main occupation became a wipeout (see what we did there). tourists were no longer flocking to Costa Rica. Hotels weren't packed. And as a result, there were no surf lessons to be given.

So he decided to start focusing on how local businesses could use digital marketing as a way to improve their current situation. He decided to reach out to us, and we decided to make a crazy new type of episode. One where we would help answer his questions about digital marketing and what he's working on.

This is definitely another one of our experiments, but we loved making this one. Chris personally really enjoyed the conversation and it was great to meet Malcolm from the other side of the world. A new connection, all thanks to this podcast.

So check out the episode, let us know what you think about the format, and don't be scared to reach out if you have some questions you'd like answered on the podcast.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.