In Episode 8, Gareth, Head of Content at Social INK, is talking about how to create engaging content for your blog posts and articles that you're writing. It's an old technique, and you may have even been taught about it in school (who remembers those days, right?). 

When you're writing an article asking, and answering questions, is a great way to help readers engage with your content. As most journalists will tell you, the key to a great article lies in the 5 W's and the H. 

Yep, that's right, the good old Who, What, Where, When, Why and of course, the How. 

We hope you enjoy the episode, be sure to subscribe and as always, let us know any feedback you might have.