What We Cover In This Episode:

• What marketing really is all about and why a business owner doesn't necessarily have to be the person doing it [4:24]
• The difference between between content creation and marketing [6:28]
• Some common marketing methods seen in the fitness industry [8:16]
• How to approach setting up your marketing efforts so that you differentiate yourself from the competition [10:51]
• The importance of reviews and our tips for responding to both the good and not so good ones [14:54]

Quotes:

"There are a lot of things with business ownership that you need to be an expert on, and marketing is one of them. You might not be able to be, and that's ok. Marketing is a skill set that people spend a lot of time practicing, testing, tracking and auditing, and the truth is, Covid has flipped the marketing world upside down for our industry." [Cherise, 4:39]

"Marketing can feel very overwhelming, and that makes sense. Try and break it down and focus on what you can do, and if need be, bring in an expert." [Cherise, 5:16]

"I do think we need to look at what was happening in the beginning of the growth of boutique businesses, and that is community and that is relationship." [Cherise, 11:00]

"I am all about Business-to-Business relationships, and that can be [getting] out in the community to get you physically in front of other people." [Cherise, 12:40]

LINKS:

Episode 77: How to Differentiate your Business - Branding

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