Marketing Corner

Episode 81: Motivating In-House Specialists


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We've all been there—whether you're an in-house specialist or have one on your team, finding a clear career development path can be challenging. I mean, how many "Heads of" does one Marketing Team really need?

In this episode, we dive into:
For in-house specialists:
- How to keep your career on the rise
- When to pivot your skills for continued growth
- How to advance without stepping into management
- Do titles really make a difference?

For managers of specialists:

- Keeping your specialists motivated without a defined path.
- Balancing their growth with business needs and budgets.
- Mapping out your team's ambitions for better progression.
And what can the 90's girl group TLC teach us about the secret to contentment? You'll have to tune in to find out.

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Marketing CornerBy Jen Montague and Casper Rouchmann


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