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Mark Simon is the VP of Strategy at Celigo, and has extensive experience at other companies scaling their business. At Celigo, they are building the future of automation and constantly working with B2B companies to modernize their infrastructure. Most B2B companies are way behind when it comes to automation and eCommerce, and they lack the expertise to implement an iPaaS solution like Celigo. Mark believes simply focusing on the key best practices like order entry is the place to start with automation.