Visuals: https://getbehindthebillboard.com/episode-83-aidan-mcclure

Episode #83 features the super-charming, super-talented Aidan McClure, CCO and co-founder of Wonderhood Studios.

We caught up with Aidan just before Christmas and had a great natter.

We heard the story of how he got onto the Watford Copywriting course by pretending to be the Queen.

We discovered how Aidan (and partner Laurent Simon) got their first job after winning the Diageo Best Student Team in the UK doing placements at Mother, BBH and JWT before settling at AMV. Not a bad start.

We even talked about Aidan’s musical side hustle, playing the violin nearly as well as Stefan Grappelli.

And of course there were many brilliant billboards, starting with some classics for The Economist and VW before the incredible BBC Russia World Cup tapestry … still hanging in the Football Museum in Manchester today.

We found out how Aidan worked with our Dan on the ground-breaking Google Front Row campaign that featured the world’s first live stream to pitch side hoardings.

Then there was Nike ‘The 93’, The Migration Museum and the changing of the signage of Coral’s betting shops during the last Euro’s.

Every piece of work has a story, a vibe that makes it feel more than advertising. It’s a theme throughout Aidan’s award-winning career which includes ‘The Bear and Hare’ campaign for John Lewis, which won a Cannes Gold and BBC1’s Christmas campaign ‘The Supporting Act’ that was one of the Beeb’s most successful commercials ever.

Aidan thank you so much for coming on and bringing your warmth and creativity to us in abundance! It was a total pleasure.